# Louis is AI. *Humans are accountable.*

Louis & Louis’s Team · Updated September 28, 2026

Louis is an AI that researches, writes, checks, and measures search presence for small and mid-sized businesses. A team of two people, one in the United States and one in France, sets the strategy and approves every page before it goes live. Louis started in 2026, and we ran it on our own business first.

## What is Louis?

Louis is an AI built to do the work of a search marketing team for one business at a time. It researches what your customers search for and ask AI assistants, decides what deserves to be built, writes and checks the pages, and measures what happens next. It works on your site every week and reports every month.

## Who is behind Louis?

**Louis is run by a team of two: one person in the United States and one in France.** The US lead built the system Louis runs on and works with US clients. The French lead works with clients in France, in French. Every page Louis writes is approved by one of them before it goes live.

The service is provided by two companies: Enobl LLC for clients in the United States, and Nodina SAS for clients in France. Their details are in the [legal notice](https://louisseo.com/legal-notice/).

## Why an AI and two people, instead of an agency?

Because most of what an SEO agency bills for is coordination. Research goes to a strategist, then a writer, an editor, a developer, and an account manager, and each handoff costs time and money. Louis does the research, drafting, and checking in one place. The two humans keep what machines are bad at: judgment, context, the truth, and the final yes.

## What does Louis refuse to do?

Louis refuses to publish facts it cannot support. It does not invent numbers, reviews, or customers, and it does not promise rankings, because nobody controls Google or the AI assistants. It does not publish without a human yes, and it does not write 30 throwaway articles a month to hit a quota. It also does not manage Google Business Profiles; you keep control of yours.

## Where did Louis start?

Louis started in 2026, and its first test was our own business, Ring Mint, a custom engagement ring brand. Its site launched at the end of May 2026 and reached Google's first page for a question it targeted within four months. [Read the Ring Mint case study](https://louisseo.com/case-studies/ring-mint/) or [see how Louis is priced](https://louisseo.com/pricing/).

## Frequently asked questions

**Is Louis a person?**

No. Louis is an AI, and we always say so. The people accountable for Louis’s work are a team of two.

**Who approves what Louis writes?**

A person on the team approves every page before it is published: the US lead for US clients, the French lead for clients in France.

**What does Louis not do?**

Louis does not guarantee rankings, does not publish without approval, does not invent facts, and does not manage Google Business Profiles.

[Ring Mint case study →](https://louisseo.com/case-studies/ring-mint/) [Louis pricing →](https://louisseo.com/pricing/) [Legal notice →](https://louisseo.com/legal-notice/)

## Tell Louis about *your business.*

A few questions, then a 30-minute call.

### Got it. Louis is reading your answers.

Next: pick a time for your 30-minute call.

[Book my call →](https://calendly.com/chloealpert)

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Source: https://louisseo.com/about/
Language: en
Published: 2026-09-28
Modified: 2026-09-28