PRICING
Clear plans. No billable hours.
Start where you are: Build, Rebuild, Refresh, or Audit. Then Louis runs every month. No minimum term; cancel with 30 days’ notice.
Not for you if you want 30 throwaway articles a month, or a service that publishes without your approval.
One launch, then one monthly plan.
- 1Pick your launch one time
- 2Louis builds it you approve every page
- 3Pick your monthly plan Core or Continuous
- 4Louis runs it every month, no minimum term
STEP 1 · PICK ONE LAUNCH (ONE TIME)
Louis Build
$4,000
one time · you have nothing yet
Positioning, a brand kit (logo, colors, type, voice), keyword and AI-search research, a fully branded site of up to 10 pages, analytics, the lead form, and a 90-day content plan.
Start with Build →Louis Rebuild
$3,500
one time · rework everything
A new site and design that keeps what works: your knowledge, copy, posts, and colors if you want them. Up to 20 existing pages imported and redirected, research, analytics, and a 90-day content plan.
Start with Rebuild →Louis Refresh
$2,500
one time · a facelift
Keep your site, platform, and brand. Research, up to 10 existing pages restructured and rewritten where needed, a design refresh within your brand, analytics checked, and a 90-day content plan.
Start with Refresh →Louis Audit
$1,500
one time · content machine only
A technical, content and conversion audit, how Google and AI assistants answer your customers today, your competitors, positioning, keyword research, a prioritized fix list and a 90-day content plan. Subscribe within 30 days and your first month is included.
Start with Audit →STEP 2 · PICK ONE MONTHLY PLAN (AFTER YOUR LAUNCH)
Louis Core
$595
per month
4 search assets a month: new pages or deep refreshes, whichever the data says deserves it. A monthly report. Weekly monitoring.
After your launch: Core →Louis Continuous
$1,195
per month
8 search assets a month, plus up to 4 optimizations of pages you already have. A monthly report. Weekly monitoring.
After your launch: Continuous →Agency-level output, without the agency overhead.
What the writing alone would cost you from freelancers, before anyone researches, optimizes, publishes, or reports.
| Researched long-form pages a month | Freelance writing alone (estimate) | Louis, everything included | |
|---|---|---|---|
| Core | 4 | $2,000 to $3,600 | $595 |
| Continuous | 8 | $4,000 to $7,200 | $1,195 |
Estimate: 2,000-word pages at 25 to 45 cents per word, the median US freelance rate range for blog posts in the Editorial Freelancers Association 2026 rate chart (1,100+ respondents). Louis's price also covers the research, SEO, publishing, reporting, and weekly monitoring. More detail in our guide to how much SEO costs for a small business.
Which plan fits where you are?
01
You have nothing yet.
No site, no brand, no content. Louis gives you everything you need: positioning, a brand, the site, the research, and the content machine.
Louis Build · $4,000 →
02
You want to rework everything.
A site exists, but it is not you anymore. Louis rebuilds it and keeps what works: your knowledge, your copy, your posts, your colors if you want them. Old addresses are redirected.
Louis Rebuild · $3,500 →
03
You want a facelift.
Keep your site, your platform, and your brand. Louis restructures what is there, refreshes the design, and rewrites what needs it, so it looks and works like new without starting over.
Louis Refresh · $2,500 →
04
You love your brand.
Awesome. Louis leaves your design alone and builds the content machine that drives results, and suggests improvements you approve one at a time.
Louis Audit · $1,500, then Core or Continuous →
Frequently asked questions
How much does Louis cost?
To start: Build $4,000 (from nothing), Rebuild $3,500 (rework everything), Refresh $2,500 (a facelift), or Audit $1,500 (content machine only), then Core at $595 a month or Continuous at $1,195 a month.
What is the difference between Core and Continuous?
Core delivers 4 search assets a month. Continuous delivers 8 and adds up to 4 optimizations of existing pages. Both include a monthly report and weekly monitoring.
What is a search asset?
A new page built for a real search, or a deep refresh of an existing page, whichever the data says deserves it.
Is there a minimum term?
No. Core and Continuous are monthly. Cancel in writing by email with 30 days’ notice.
Is there a free option?
No. Every plan pays for real research, writing, and checking. The Audit is the lightest way in, and your first month is included if you subscribe within 30 days.
What happens if I stop?
You keep your site and every page Louis wrote. Louis’s own system is removed from your environment.
Do you manage my Google Business Profile?
No. You keep control of your Google Business Profile; Louis works on the website and its pages.
Tell Louis about your business.
A few questions, then a 30-minute call. We’ll tell you honestly whether Louis is a fit.